What Are Cookies?
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.
We do not capture any personal information about you.
How Do I Manage Cookies On This Site?
What Cookies Does SERC Use?
We classify cookies into 2 main categories:
These cookies are required to ensure our site works correctly and cannot be turned off. This includes the following cookies:
These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics. This service is an important tool that enables us to monitor the use of our website and improve the experience for end users and we ask that you do not disable this service if possible. The service uses the following cookies:
|__utma||This cookie is typically written to the browser upon the first visit to our site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits our site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to our site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.|
|__utmb||This cookie is used to establish and continue a user session with our site. When a user views a page on our site, Google Analytics attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on our site for longer than 30 minutes.|
|__utmc||This cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user.|